One should respect public opinion in so far as is necessary to avoid starvation and to keep out of prison.
Designers are meant to be loved, not to be understood.
If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.
I had a monumental idea this morning, but I didn’t like it.
God is to be found in the details.
Designers are not highly paid cake decorators.
You cannot not communicate.
It’s the detail, that makes a project shine!
Enthusiasm is excitement with inspiration, motivation, and a pinch of creativity.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
The details are not the details. They make the design.
The client may be king, but he’s not the art director.
Rules can be broken, but never ignored.
Here’s how we work. Somebody calls up with a project; we do some stuff; and the money follows.
However beautiful the strategy, you should occasionally look at the results.
It’s amazing how much you can get done in a day if you just sit and you do it.
Colour does not add a pleasant quality to design — it reinforces it.
Just because you’ve always done it that way doesn’t mean it’s not incredibly stupid.
You see things, and you say: ‘Why?’ But I dream things that never were, and I say ‘Why not?’.
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.
Enquiry? My whole life is a enquiry!
Every creator painfully experiences the chasm between his inner vision and its ultimate expression.
The distance between insanity and genius is measured only by success.
An essential aspect of creativity is not being afraid to fail.
Have no fear of perfection — you’ll never reach it.
It’s art if can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.
A line is a dot that went for a walk.
If you don’t know who you are or what you’re about or what you believe in it’s really pretty impossible to be creative.
I love deathlines. I like the wooshing sound they make as they fly by.
Success consists of going from failure to failure without loss of enthusiasm.
If I had asked people what they wanted, they would have said faster horses.
Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible.
We not study from the success; we study from the fail.
Design is the intermediary between information and understanding.
Designing a product is designing a relationship.
Graphic design will save the world right after rock and roll does.
Design is the appropriate combination of materials in order to solve a problem.
Sometimes there is simply no need to be either clever or original.
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
Thinking about design is hard, but not thinking about it can be disastrous.
Ugliness does not sell.
A designer is a planner with an aesthetic sense.
Design is everything. Everything!
Design is more than just a few tricks to the eye. It’s a few tricks to the brain.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
Really great design is hard. Good is the enemy of great.
Design is a relationship between form and content.
Design is not just what it looks like and feels like. Design is how it works.
Design cannot rescue failed content.
There is no design without discipline. There is no discipline without intelligence.
Design should never say ‚Look at me‘ It should always say ‚Look at this‘.